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Mick

Mick

2010-12-20

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The Fun Theory

Change management is all about activating hidden ressources within the system in order to change behaviours. Play and fun is one of powerful way of doing it which this commercial from VW(or actually DDB Stockholm) visualizes.

Mick Cordero

Tags:  behaviour, Change, change management, Fun, play

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Mick

Mick Cordero

Mick Cordero is a consultant. He has worked with entrepreneurship, coaching and organizational development in both public and private sectors. He previously worked as a project manager and lead developer of a Danish IT ...

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